Spartan Race and Reebok Team Up

A veteran of one Tough Mudder, anxious to participate in another, I've been paying a bit of attention to Spartan Race and wondering if this, seemingly greater challenge, makes any sense for me. Spartan Race videos are exciting, the events appear tough as hell, and I enjoy heaping long, abusive workouts upon myself. Probably I'm too old...but I have appreciation for Spartan Race.

Joe De Sena, Spartan Race founder and current CEO, sent out a press release last week annoucing Reebok as new title sponsor and partner with Spartan Race. Here are two lines from his essay:

"We both share the same ideals about the future of fitness and how it can transform people and communities forever."

"This is a sport for everyone, for all levels and all ages, from the elite athlete, to the first time participant."

Sounds a great deal like CrossFit, doesn't it? This appears to be a great move on the part of each company. Reebok clearly enjoys the adventure world, untraditional sports, and is unafraid to strike out into new territory. So far their investment in CrossFit appears to have been a sound decision; here's hoping title sponsorship of Spartan Race goes well. I've been very impressed with the reach of CrossFit, the activity, into the corporate mindset of Reebok, how employees and management staff participate and workout. I can't wait to see the same thing happening with Spartan Race. 

I'm hoping Don Hasselbeck asks me to be on his Spartan Race team!